Envelope Direct Mailing Campaign

We were tasked to produce high volumes of envelopes at very short notice.

Our customer had a requirement to mail high volumes of envelopes at very short notice with targeted 4 colour high quality imagery being used on the outer to promote the clients offers and products.

The Issue

With the advancement of mailing machines we were faced with the requirement to supply circa 1 – 1.5m envelopes per day on an initial lead-time as short as 3 days from artwork.

The combination of short lead-time and high volume made the use of the traditional litho print, die cut and then convert into an envelope inadequate and we opted for our trademarked lithoflex process.

Envelope Direct Mailing Campaign
Envelope Direct Mailing Campaign
Envelope Direct Mailing Campaign

Our solution

Printing to the highest quality at high speeds with no secondary process delays, no rewind with reels of paper at one end and the printed full colour envelopes being boxed and quality control checked at the other end.

To ensure a smooth transition to the new manufacturing process we consulted with all parties i.e. marketing, design and procurement, running workshops across all areas of the process ensuring all parties were fully aware of the requirement.

With such little time in the process, any delays or errors with artwork can be extremely costly, to prevent this our studio team were involved at all stages from concept to final artwork consulting on what works well for the process along the way.

Due to the speeds the product would be enclosed by the clients mailing partners we ran trials and tests on alternative style envelope profiles to find the optimum design for all parties to maximise mailing speeds. To ensure the highest levels of quality we ran our own brand sheets of various imagery that could be used printed with the lithoflex print technology, this gave us a clear target and ensured the clients high colours standards where hit.

The result and benefits

Through our consulted approach we overcome the client’s problems with volume and speed and provided a basis for them to be first to market with changes of product.

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