There’s more to retail packaging than just holding your products. Besides protecting goods, it can also assist in marketing, provide product information, and even influence sales.
While we are taught to never judge a book by its cover, studies show that we definitely do, with up to 70% of customers being influenced by packaging. This proves that retail packaging has the power to drive sales.
By investing in branded packaging, you’re investing in continued marketing for your company. Packaging also often serves as the first point of contact between a customer and a product, making it a perfect place to convey important information.