The online customer journey is drastically different to that of a brick-and-mortar store. It takes place 90% digitally, with the user experience of your online store dictating how the customer’s journey is shaped. The packaging is the final piece of the customer’s interaction with your brand, so it has to make a lasting impression.
In today’s digital age, the “unboxing experience” has become key to the consumer. A search for the term will bring up thousands of videos of influencers unwrapping new purchases for their viewers.
As illustrated by these videos, attractive packaging is a powerful selling tool and shopping is more than just buying a product. It’s become a holistic experience, and you can delight your customers with your packaging.