Producing pet food packaging for dry and wet pet foods sold across major supermarkets and pet businesses.
The Company
An award winning and long established pet food manufacturer with market leading brands producing a range of flavours and varieties of dry and wet pet foods sold predominantly through the major supermarkets and pet businesses.
The Issue
Due to dry pet foods having a high fat content the client was experiencing unsightly grease spots appearing on the outside of their printed cartons when packed and supplied in a solid board, despite specifying what was believed to be a suitable board material. This led to retailers rejecting damaged or unsightly cartons of product resulting in costs for returning and re-packing.
Industry
Pet Food
Our Services
Design
Development
Packaging
Working closely with the client we began trials of a range of alternative materials, different weights and thicknesses.
Our Solution
As well as alternative internal grease proof coatings, making actual cartons and having them packed with the pet food and put into storage for several weeks. While the final selection of material and coating prevented the grease from staining the board it still was ‘leaking’ from the seams and flaps of the cartons over a period of time.
We then re-designed the carton with larger flaps and changed the gluing method to provide wide strips of glue along the seams to act as a further barrier.
The Result and Benefits
Following successful trials of the newly designed cartons we were able to arrange with the mills a regular making of the appropriate material and coating. This provided the client with an unbroken supply of finished cartons that we could confidently predict would not have the earlier staining problems.
As a result the client was able to increase production of each flavour and improve their own production efficiencies by manufacturing a range of flavours in higher volume and storing the finished product for longer periods of time before delivering them to retailers confident in the knowledge that the packs would be in the same condition as the day they were manufactured. This also led to a significant reduction in customer rejections.